People round the world target three major search engine Google, Yahoo and MSN. The main idea is to drive in maximum traffic through these Search Engines. But how do you actually get to rank on all the three.
The page should be properly structured along with quality content. By quality content I mean content which should be unique and should contain targeted keywords distributes according to the need of the page. But this does not mean that you should start spamming the page with keyword spamming.
The navigation of the page should be user friendly with no flashy images or javascript buttons. And even if they are used then it should be kept in mind that the noscript tag should be used for search engine bots to crawl the links.
The images should have proper Alt Attributes to explain the image and not just put in long list of keywords to fool the Search Engines. Remember that Search Engine are smarter.
Build quality links to you pages. This will help gain trust in the eyes of the Search Engines. Links build on the basis of quality content or editorial links stands out. Otherwise you deal with link farms and link building partners and get banned by Search Engines in the near future.
Make sure that your site is submitted to quality directories. By quality directories I mean quality and they are very few. Do not submit to directories that ask for a reciprocal link back. Also, make sure you learn the pros and cons before submitting to a particular category.
Now to sum up the main points that affect the Search Engines I have listed them down in point wise to make a better understanding.
On Page Optimization
Title Tag – Should be compact and should only contain targeted keywords. It is one of the main criteria’s so should be handles effectively. Do not try to spam the page title with lots of keywords or repetitive keywords. You should always try to limit your keywords in the title to less than three.
Meta Description – Another important tag that helps search engines to denote the content of the page.
Meta Keywords – This should actually contain the targeted keywords and the keywords used in the page. Should not be huge list of keywords or occurrence of keywords. Remember GOOGLE, google, GoOgLe all them gives the same result. Try it out at Google.
Heading Tag – It is equally important as rest of the tags. Should be considered as the heading of the content and should be generated down the order.
Image Alt Attribute – Provide this tag for each of the image used in the site. This should depict the content of the image.
Off Page Optimization
Link Building – As discussed by Matt Cuts. Editorial links are always preferred. But quality links gathered through unique content on the site is also favorable.
Anchor Text – Anchor Text is another very important factor. The anchor text should be very well chalked out according to the need of the optimization plan.
Page Targeting – It is always considered to be of utmost importance that you should try to target two to maximum three keywords per page. This way you can target most keywords to your site rather than targeting 10 keywords per page.
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Showing posts with label Search Engines. Show all posts
Showing posts with label Search Engines. Show all posts
Monday, July 20, 2009
Basic SEO Tips
Monday, June 15, 2009
15 proved SEO tricks
Domain Name
1] Use keyword in Domain name.
Internal Links
1] No internal dead links in your site.
2] Dont do massive interlinking of your internal pages with very little or no content at all.
Outgoing Links
1] No outgoing links or external link to which you are linking should be dead.
2] The external link should be relevant, good and match with your web site theme and niche.
3] Dont link to link farms, "free for all", websites.
4] If you link to bad, irrelevant site it will lead to demotion of your own site.
5] Avoid "Link Churn".
6] Do not buy links.
7] Google prefers that you keep the number of external links in a single page of your website to less than 100 because if it is more than 100 it looks spammy.
Page size
1] Your page size should not cross 100 Kb but keep your file size as small as you can.
2] Use css div based layout to keep page sizes small. Use of css div tags leads to less use of markup codes and more place for contents.This is one of the most important SEO factors.
Traffic
1] Dont buy traffic.
General
1] Don't immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh.
2] Dont use bad, harsh, slang languages in your content.
1] Use keyword in Domain name.
Internal Links
1] No internal dead links in your site.
2] Dont do massive interlinking of your internal pages with very little or no content at all.
Outgoing Links
1] No outgoing links or external link to which you are linking should be dead.
2] The external link should be relevant, good and match with your web site theme and niche.
3] Dont link to link farms, "free for all", websites.
4] If you link to bad, irrelevant site it will lead to demotion of your own site.
5] Avoid "Link Churn".
6] Do not buy links.
7] Google prefers that you keep the number of external links in a single page of your website to less than 100 because if it is more than 100 it looks spammy.
Page size
1] Your page size should not cross 100 Kb but keep your file size as small as you can.
2] Use css div based layout to keep page sizes small. Use of css div tags leads to less use of markup codes and more place for contents.This is one of the most important SEO factors.
Traffic
1] Dont buy traffic.
General
1] Don't immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh.
2] Dont use bad, harsh, slang languages in your content.
Tuesday, June 9, 2009
7 Tips For Attracting Search Engine Attention
1. Fill your website with original, quality content that is valued by your customers and is specific to your business relationship with them.
2. Select search words and phrases that reflect those used by people searching for the types of goods and services you provide. Two or three-word phrases are better than single words because they refine the potential list of matches and eliminate unwanted competition from sites that are not as specific a match. Each page in your website can have its own set of search words and phrases reflecting the content of that particular page.
3. One of the main ways a search engine ranks pages is by determining the frequency and location of search words on your web pages. So, use those search words and phrases: in your meta tags; in your title tags, in content headlines; and near the top of the page, specifically in the first one or two paragraphs. Search engines may penalize pages or exclude them from the index if they detect search engine "spamming." "Spamming" is when a word is repeated many, many times on a page to increase the frequency and propel the page higher in the listings.
4. Avoid the use of web technologies that prevent or hinder search engines from reading and indexing your web pages - specifically frames and dynamically generated content. Including an HTML site map will aid engines in indexing your site and provide a comprehensive navigation aid for site visitors, as well.
5. Avoid using graphic files (GIF, JPG, FLASH) to display key content – specifically for headlines, customer quotes, and other content-rich elements; do take advantage of the ALT attributes in every image to describe the image content, using search words when appropriate. Search engines cannot "read" image files, so any content contained in the image itself is lost.
6. Do participate in reciprocal cross-linking with other quality sites that contain information that would also be of interest to your target profile of visitor. You want links from good web pages that are related to the topics for which you want to be found. Every major search engine uses link analysis as part of their ranking algorithms because it is very difficult for webmasters to "fake" good links. As a result, link analysis gives search engines a useful means of determining which pages are good for particular topics. To find those good links, go to the major search engines and search for your target keywords. Visit those pages that rank high in the search results and ask the site owners if they will link to you. Not everyone will, particularly if your site is considered to be competitive with their site. However, some non-competitive sites will link to you, if you are willing to link back. In this way, you can benefit by receiving some visitors from these high traffic sites, as well.
7. Take the time to manually submit your website to leading search engines and directories, particularly when launching a new site, or when implementing a major upgrade of an existing site.
2. Select search words and phrases that reflect those used by people searching for the types of goods and services you provide. Two or three-word phrases are better than single words because they refine the potential list of matches and eliminate unwanted competition from sites that are not as specific a match. Each page in your website can have its own set of search words and phrases reflecting the content of that particular page.
3. One of the main ways a search engine ranks pages is by determining the frequency and location of search words on your web pages. So, use those search words and phrases: in your meta tags; in your title tags, in content headlines; and near the top of the page, specifically in the first one or two paragraphs. Search engines may penalize pages or exclude them from the index if they detect search engine "spamming." "Spamming" is when a word is repeated many, many times on a page to increase the frequency and propel the page higher in the listings.
4. Avoid the use of web technologies that prevent or hinder search engines from reading and indexing your web pages - specifically frames and dynamically generated content. Including an HTML site map will aid engines in indexing your site and provide a comprehensive navigation aid for site visitors, as well.
5. Avoid using graphic files (GIF, JPG, FLASH) to display key content – specifically for headlines, customer quotes, and other content-rich elements; do take advantage of the ALT attributes in every image to describe the image content, using search words when appropriate. Search engines cannot "read" image files, so any content contained in the image itself is lost.
6. Do participate in reciprocal cross-linking with other quality sites that contain information that would also be of interest to your target profile of visitor. You want links from good web pages that are related to the topics for which you want to be found. Every major search engine uses link analysis as part of their ranking algorithms because it is very difficult for webmasters to "fake" good links. As a result, link analysis gives search engines a useful means of determining which pages are good for particular topics. To find those good links, go to the major search engines and search for your target keywords. Visit those pages that rank high in the search results and ask the site owners if they will link to you. Not everyone will, particularly if your site is considered to be competitive with their site. However, some non-competitive sites will link to you, if you are willing to link back. In this way, you can benefit by receiving some visitors from these high traffic sites, as well.
7. Take the time to manually submit your website to leading search engines and directories, particularly when launching a new site, or when implementing a major upgrade of an existing site.
Sunday, June 7, 2009
How To Get Top Ranking, Search Engines (SEO)
The tutorial is all about getting your site listed on top in Search Engines i.e Search Engine Optimization
First thing you need to do is find the keywords you want to optimize for.
There is great tool by Overture (/http://inventory.overture.com/d/sea...ory/suggestion/)
But I would suggest using this free tool called GoodKeywords (/http://www.goodkeywords.com/products/gkw/)
This one does the same job as Overture does but it also supports other Search Engines (Lycos and Teoma etc..)
For example if you want to optimize for the keyword "tech news", just search for the keyword in any of the tools specified above... It would show you keywords related to that and not of the searches..
Pick the keywords which are related to your site.
For example when you search for "Tech News" you'll see the following results:
Count Search Term
11770 tech news
351 itt news tech
191 high tech news
60 news tech texas
49 computer tech news
42 bio news tech
34 in itt news tech
30 news tech virginia
29 asia news tech
25 hi tech news
25 sci tech news
Now see what other terms are related to your keyword technology news
Do couple of searches like that and note down around 15-20 keywords.
Then, keep the keywords which are searched most on the top.
Now you need Title Tag for the page.
Title tag should include top 3 keywords, like for "tech news" it can be like :
"Latest Tech News, Information Technology News and Other computer raleted news here."
Remember that characters should not be more than 95 and should not have more than 3 "," commas - some search engines might cosider more than 3 commas as spam
Now move on to Meta Tags
You need following Meta Tags in web page
No need to have other meta tags like abstract, re-visit and all, most people dont read it.
Now...
This tag is tells content type is html and character set used it iso-8859-1 there are other character sets also but this is the one mosty used..
This one should have all your keywords inside starting from keyword with most counts...
keyword tag for our example would be something like :
Remember to put around 15-20 keywords max not more than that. Dont repeat keywords or dont put keywords like, "tech news", "info tech news", "latest tech news" and so on...
Provide short decription about your site and include all the keywords mentioned in the title tag.
Decription tag should be:
It can be upto 255 characters and avoid using more than 3 "," commas
This is used for search robots..following explanation will help you :
index,follow = index the page as well as follow the links
noindex,follow = dont index the page but follow the links
index,nofollow = index the page but dont follow the links
noindex,nofollow = dont index page, dont follow the links
all = same as index,follow
none = same as noindex,nofollow
Now move on to body part of the page
Include all top 3 keywords here,
I would suggest to break the keyword and use it...
For example
YourSiteName.com one stop for all kind of Latest Tech News and Computer Related information and reviews.................
Include main keywords in tags
First thing you need to do is find the keywords you want to optimize for.
There is great tool by Overture (/http://inventory.overture.com/d/sea...ory/suggestion/)
But I would suggest using this free tool called GoodKeywords (/http://www.goodkeywords.com/products/gkw/)
This one does the same job as Overture does but it also supports other Search Engines (Lycos and Teoma etc..)
For example if you want to optimize for the keyword "tech news", just search for the keyword in any of the tools specified above... It would show you keywords related to that and not of the searches..
Pick the keywords which are related to your site.
For example when you search for "Tech News" you'll see the following results:
Count Search Term
11770 tech news
351 itt news tech
191 high tech news
60 news tech texas
49 computer tech news
42 bio news tech
34 in itt news tech
30 news tech virginia
29 asia news tech
25 hi tech news
25 sci tech news
Now see what other terms are related to your keyword technology news
Do couple of searches like that and note down around 15-20 keywords.
Then, keep the keywords which are searched most on the top.
Now you need Title Tag for the page.
Title tag should include top 3 keywords, like for "tech news" it can be like :
"Latest Tech News, Information Technology News and Other computer raleted news here."
Remember that characters should not be more than 95 and should not have more than 3 "," commas - some search engines might cosider more than 3 commas as spam
Now move on to Meta Tags
You need following Meta Tags in web page
No need to have other meta tags like abstract, re-visit and all, most people dont read it.
Now...
This tag is tells content type is html and character set used it iso-8859-1 there are other character sets also but this is the one mosty used..
This one should have all your keywords inside starting from keyword with most counts...
keyword tag for our example would be something like :
Remember to put around 15-20 keywords max not more than that. Dont repeat keywords or dont put keywords like, "tech news", "info tech news", "latest tech news" and so on...
Provide short decription about your site and include all the keywords mentioned in the title tag.
Decription tag should be:
It can be upto 255 characters and avoid using more than 3 "," commas
This is used for search robots..following explanation will help you :
index,follow = index the page as well as follow the links
noindex,follow = dont index the page but follow the links
index,nofollow = index the page but dont follow the links
noindex,nofollow = dont index page, dont follow the links
all = same as index,follow
none = same as noindex,nofollow
Now move on to body part of the page
Include all top 3 keywords here,
I would suggest to break the keyword and use it...
For example
YourSiteName.com one stop for all kind of Latest Tech News and Computer Related information and reviews.................
Include main keywords in
etc..
and start with and then move to etc..
tag will be too big but CSS can help you there, define small font size in css for H1,H2,... tags
When done with page copy, then you need to provide title and alt tags for images and links.
Use some keywords in the tags but dont add all the keywords and if not neccessary then dont use keywords in it, basically it should explain what is image all about.
Remember to add Top keyword atleast 4 times in the body and other 2 keywords thrice and twice respectively.
Now move on to Footer Part
Try to include top keywords here and see the effect, use site keywords as links i.e.
Tech News Software News etc..
Now finally, you need to read some more stuff..may be you can all it as bottom lines...
Site Map - This is page where you need to put all the links present in your site, this is will help Search Engines to find the links easily and also provide link for site map in footer, as search engines start scanning the page from bottom.
Robots.txt - This file contains address of directories which should not be scanned by search engines.. more info can be found here : /http://www.robotstxt.org/wc/exclusion.html search engines line google, yahoo ask for robots.txt file.
Valid HTML - Your code should have valid html and doc type, Its kind of diffucult to follow all the standards but you can atleast open and close all the tags properly, you can check your page's html online here : /http://validator.w3.org/ or you can use this free software called HTML Tidy : /http://tidy.sourceforge.net/
All done now, you just need to check your site with this script, its called SEO Doctor : /http://www.instantposition.com/seo_doctor.cfm
It'll show you the report of your site with solution.
Now, correct the errors and start submitting the site :
Start with google : /http://google.com/addurl.html
then yahoo : /http://submit.search.yahoo.com/free/request
then move to altavista,alltheweb and other search engies..
Also submit your site to direcories like /http://dmoz.org , /http://jayde.com etc...
Dmoz is must, as google, yahoo and may more search engines uses same directory
And remember, dont try to SPAM with keywords in these directories, dmoz is handled by Human Editors
Submitted the sites, but still i cant see you site on top?
Wait for sometime may be a month or so but keep an eye on your search term, use /http://GoogleAlert.com - this will show whenever google updates for your keywords, it will mail you the new results.
And also check whether your site is listed on google..
use this tool called Google Monitor, it can be downloaded for free from : /http://www.cleverstat.com/google-monitor.htm
and start with
and then move to etc..
tag will be too big but CSS can help you there, define small font size in css for H1,H2,... tags
When done with page copy, then you need to provide title and alt tags for images and links.
Use some keywords in the tags but dont add all the keywords and if not neccessary then dont use keywords in it, basically it should explain what is image all about.
Remember to add Top keyword atleast 4 times in the body and other 2 keywords thrice and twice respectively.
Now move on to Footer Part
Try to include top keywords here and see the effect, use site keywords as links i.e.
Tech News Software News etc..
Now finally, you need to read some more stuff..may be you can all it as bottom lines...
Site Map - This is page where you need to put all the links present in your site, this is will help Search Engines to find the links easily and also provide link for site map in footer, as search engines start scanning the page from bottom.
Robots.txt - This file contains address of directories which should not be scanned by search engines.. more info can be found here : /http://www.robotstxt.org/wc/exclusion.html search engines line google, yahoo ask for robots.txt file.
Valid HTML - Your code should have valid html and doc type, Its kind of diffucult to follow all the standards but you can atleast open and close all the tags properly, you can check your page's html online here : /http://validator.w3.org/ or you can use this free software called HTML Tidy : /http://tidy.sourceforge.net/
All done now, you just need to check your site with this script, its called SEO Doctor : /http://www.instantposition.com/seo_doctor.cfm
It'll show you the report of your site with solution.
Now, correct the errors and start submitting the site :
Start with google : /http://google.com/addurl.html
then yahoo : /http://submit.search.yahoo.com/free/request
then move to altavista,alltheweb and other search engies..
Also submit your site to direcories like /http://dmoz.org , /http://jayde.com etc...
Dmoz is must, as google, yahoo and may more search engines uses same directory
And remember, dont try to SPAM with keywords in these directories, dmoz is handled by Human Editors
Submitted the sites, but still i cant see you site on top?
Wait for sometime may be a month or so but keep an eye on your search term, use /http://GoogleAlert.com - this will show whenever google updates for your keywords, it will mail you the new results.
And also check whether your site is listed on google..
use this tool called Google Monitor, it can be downloaded for free from : /http://www.cleverstat.com/google-monitor.htm
etc..
tag will be too big but CSS can help you there, define small font size in css for H1,H2,... tags
When done with page copy, then you need to provide title and alt tags for images and links.
Use some keywords in the tags but dont add all the keywords and if not neccessary then dont use keywords in it, basically it should explain what is image all about.
Remember to add Top keyword atleast 4 times in the body and other 2 keywords thrice and twice respectively.
Now move on to Footer Part
Try to include top keywords here and see the effect, use site keywords as links i.e.
Tech News Software News etc..
Now finally, you need to read some more stuff..may be you can all it as bottom lines...
Site Map - This is page where you need to put all the links present in your site, this is will help Search Engines to find the links easily and also provide link for site map in footer, as search engines start scanning the page from bottom.
Robots.txt - This file contains address of directories which should not be scanned by search engines.. more info can be found here : /http://www.robotstxt.org/wc/exclusion.html search engines line google, yahoo ask for robots.txt file.
Valid HTML - Your code should have valid html and doc type, Its kind of diffucult to follow all the standards but you can atleast open and close all the tags properly, you can check your page's html online here : /http://validator.w3.org/ or you can use this free software called HTML Tidy : /http://tidy.sourceforge.net/
All done now, you just need to check your site with this script, its called SEO Doctor : /http://www.instantposition.com/seo_doctor.cfm
It'll show you the report of your site with solution.
Now, correct the errors and start submitting the site :
Start with google : /http://google.com/addurl.html
then yahoo : /http://submit.search.yahoo.com/free/request
then move to altavista,alltheweb and other search engies..
Also submit your site to direcories like /http://dmoz.org , /http://jayde.com etc...
Dmoz is must, as google, yahoo and may more search engines uses same directory
And remember, dont try to SPAM with keywords in these directories, dmoz is handled by Human Editors
Submitted the sites, but still i cant see you site on top?
Wait for sometime may be a month or so but keep an eye on your search term, use /http://GoogleAlert.com - this will show whenever google updates for your keywords, it will mail you the new results.
And also check whether your site is listed on google..
use this tool called Google Monitor, it can be downloaded for free from : /http://www.cleverstat.com/google-monitor.htm
When done with page copy, then you need to provide title and alt tags for images and links.
Use some keywords in the tags but dont add all the keywords and if not neccessary then dont use keywords in it, basically it should explain what is image all about.
Remember to add Top keyword atleast 4 times in the body and other 2 keywords thrice and twice respectively.
Now move on to Footer Part
Try to include top keywords here and see the effect, use site keywords as links i.e.
Tech News Software News etc..
Now finally, you need to read some more stuff..may be you can all it as bottom lines...
Site Map - This is page where you need to put all the links present in your site, this is will help Search Engines to find the links easily and also provide link for site map in footer, as search engines start scanning the page from bottom.
Robots.txt - This file contains address of directories which should not be scanned by search engines.. more info can be found here : /http://www.robotstxt.org/wc/exclusion.html search engines line google, yahoo ask for robots.txt file.
Valid HTML - Your code should have valid html and doc type, Its kind of diffucult to follow all the standards but you can atleast open and close all the tags properly, you can check your page's html online here : /http://validator.w3.org/ or you can use this free software called HTML Tidy : /http://tidy.sourceforge.net/
All done now, you just need to check your site with this script, its called SEO Doctor : /http://www.instantposition.com/seo_doctor.cfm
It'll show you the report of your site with solution.
Now, correct the errors and start submitting the site :
Start with google : /http://google.com/addurl.html
then yahoo : /http://submit.search.yahoo.com/free/request
then move to altavista,alltheweb and other search engies..
Also submit your site to direcories like /http://dmoz.org , /http://jayde.com etc...
Dmoz is must, as google, yahoo and may more search engines uses same directory
And remember, dont try to SPAM with keywords in these directories, dmoz is handled by Human Editors
Submitted the sites, but still i cant see you site on top?
Wait for sometime may be a month or so but keep an eye on your search term, use /http://GoogleAlert.com - this will show whenever google updates for your keywords, it will mail you the new results.
And also check whether your site is listed on google..
use this tool called Google Monitor, it can be downloaded for free from : /http://www.cleverstat.com/google-monitor.htm
How to add your website to google search engine
In order to search your web site by others, your site should be properly indexed by google.
To do so click the following google link. They provided a brief guideline to add your website to be indexed in google.
www.google.com/addurl/
Simply enter your web address in the provided text box and submit.
Done!
To do so click the following google link. They provided a brief guideline to add your website to be indexed in google.
www.google.com/addurl/
Simply enter your web address in the provided text box and submit.
Done!
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